Pro-bono (colorectal canceR)
The city of Sterling Heights in suburban Detroit created a piece of public art that was getting shredded on social media. So a few friends and I satirized it with a few dumb videos that gained tremendous traction. This led to even more videos, an e-commerce site and tickets for a fake event that raised real cash for colorectal cancer research. All of this earned us a Silver D Show Award in the PSA category.
