sAM’s selects: on the clock in detroit

With the 2024 NFL Draft taking place in Detroit, we knew we had to go big. So we called upon beloved Detroit comedian Sam Richardson to draft his top spots in his hometown.  We rolled out a long-form video, 30 and 15 – and launched it through a multi-faceted media campaign.  

Coney Dogs were crushed, the Motor City looked magnificent and Barry Sanders even spiked the dang football (something he never did during his Hall of Fame career), proving everything is possible in Detroit – including a chance to write for a comedy superstar and NFL Legend.

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