We nudged 12,000 people to get cancer screenings
Our insurance client Highmark Health wanted to inspire people to get cancer screenings. So we created a campaign to get people to nudge their loved ones to do just that.
We brought out all the stops with our microsite, which included an absurd custom video creator, pre-written social posts and printable messages to hang around the house or put on someone’s back.
The campaign was bolstered by paid social and targeted banner ads that helped save lives.