taking drivers to their happy place
A monster, a hippy and a king walk walk into a used car dealership expecting the same old BS. Fortunately, they’re not in the same old dealership. They’re in their Certified Happy Place – where our helpful and happy saleswoman tells them the benefits of GM Certified Pre-Owned vehicles and gets them all smiling while driving off in their sweet Certified rides.
We took over the digital space with short videos, social posts, OLA and a slick website to inform shoppers about our Certified Program.